© Sanja Gjenero

I just visited the site of a company offering ‘book promotion services’. They had a big glossy advert in one of the UK’s leading writing magazines, and I thought they might be able to provide some useful advice to EssentialWriters.com’s visitors.

I’m glad I explored their website before getting in touch – it was rife with typos, oddly constructed sentences, random punctuation and unhelpful comments (apparently, according to this website, it takes between one and two years to write a book – I had no idea the process was so precise!).

The upshot is I wouldn’t trust them to deliver a postcard, let alone a PR package, and I won’t be asking them for advice. In fact, I’m tempted to offer them some!