A couple of weeks ago I went to a PGC networking event at Holland House Hotel in Bristol.

Previously I’ve only ever attended networking events aimed specifically at journalists, and it was interesting to meet so many people from so many different sectors, all with tips and advice to share.

One of the first things I learnt was the value of introducing what you can offer, rather than your name, rank and number. So instead of saying: “Hi, I’m Judy, I’m a freelance writer and editor, and I write for all sorts of websites and magazines…” I found myself listening to other people talking about the websites they build and then saying: “That’s very interesting. How do you gain content for the sites? Because that’s the kind of thing I do…”

After the preliminary mingle we were ushered through to the main room, where a panel was ready to discuss pressing issues with us. Rather marvelously this began with Colin Butcher, the event organiser, asking us what we wanted covered, personalising it to our requirements.

The main concern was the financial challenges, or as one attendee called it, the need for ‘eating strategies.’ We were asked to consider how we find work, how we market ourselves and how we leverage our networks. LinkedIn was flagged up as a crucial tool, and made me vow to update my profile at the first opportunity.

One delegate reminded us that: “You are your brand. It’s how you dress, how you speak, the business cards you give out.”

I wriggled with shame when it was pointed out that the freebie business cards I’d found online were tantamount to saying you don’t think your brand is worth paying for. It was a good point, though, and I certainly agree that you need to present a professional image if you want people to see you as a professional, regardless of your field.

As social network sites such as LinkedIn and Twitter were discussed, suggestions began to fly, ranging from the importance of getting involved with professional forums to ensuring our CVs are laden with keywords.

It was encouraging to hear that all kinds of freelancers are finding it challenging at the moment, and to meet people with the same concerns. I gleaned lots of valuable tips about making connections with people, and some of them may even lead to paying work.